In Fall 2009, Cal Poly held it's first Fall Launch for freshmen in University Housing, which occurred the week before the Week of Welcome. It was a chance for students to get to know others in their dorms and the new event needed an original branding concept for its big kickoff.
This was the winning logo of choice among housing administrators becuase it is clean and professional, but still appealing to students. The little arc shapes on top are meant to represent the hills at Cal Poly where all the dorms and on-campus apartments are located, but it also implies a feeling of moving foward, which was the intention of Fall Launch.
Promotional materials using the logo: