Introducing the Publishing Revolution

I am enormously proud to be a part of the team that is reinventing the way news content is distributed. Monday at TechCrunch Disrupt, Publish2 CEO Scott Karpannounced the company's newest product, the Publish2 News Exchange. The entire Publish2 team sat huddled around laptops throughout our various locations in the U.S., cheering him on through our backchannel IM conversation. It was a momentous day for which we've all been working very hard.

Publish2 News Exchange
Publish2 News Exchange

We placed in the top five for the startup battlefield competition (Congrats to the winner, Soluto), and have gained tremendous momentum in the past five days. From here, we'll continue to sign up beta users, roll out a full launch, and revolutionize publishing as we know it.

Here's a video of Scott's presentation:

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live streaming video

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disrupt

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Everything you need to know about the News Exchange

  • We're calling it P2X for short.
  • The goal of P2X is to disrupt the publishing business, notably the monopoly created by the Associated Press
  • We've created an open marketplace for news content distribution
  • Any content producers can contribute to the exchange -- bloggers, independent/freelancers, and, of course, newspapers and other news organizations
  • Content creators set the terms and rates
  • We want to "Craigslist" the AP (i.e. take a multimillion dollar monopoly, downscale it and make it more efficient)
  • There's a "story ideas" feature that lets multiple newsorgs request reportage on the same budget item
  • The platform integrates with print publishing systems through an automated FTP setup
  • Although it seems counterintuitive for us to focus on print, but it's vital because it's the only way to disrupt the AP. We're creating a bridge for newspapers now as a starting point for a better tomorrow. (Scott says -- and I most certainly agree -- that news brands will survive after the death of print)

What others are saying

These are just a few of my favorite tidbits from bloggers and tweeters around the web in response to the launch of P2x. This morning Ryan Sholin posted a far more comprehensive list of reactions.

[...] they are courageously pivoting into a new business model but based soundly (as far as I can tell) on the learnings and proximity they have had with publishers and journalists in the last few years. It doesn't hurt that their CEO is a domain expert and that they have a strong advisory board. I believe in lean startup thinking but I don't believe that pivoting blindly will usually lead to success -Darryl Siry

One feature of News Exchange that fell under the radar at TechCrunch is a story ideas database – basically an RFP for story assignments. Editors can post a request for coverage; other members can respond with an existing article or a commitment to write something. -Rob ORegan

The beauty of News Exchange is it opens the door to bring non-traditional content into traditional products. As with any new venture, particularly one that turns tradition on its head, there will be bumps, even moats, in the road. But the prospects of lively yet professional content from new voices are too much to ignore....AP can no longer stand on its laurels and take baby steps in re-inventing itself. That clock stopped ticking earlier today. Logan Molen

Because the News Exchange is still in beta and has yet to be rolled out, there are some missing features. The big one publishers will be concerned about is being able to track how your story is used by your subscribers. ... However, Sholin said a form of analytics will come ... The goal, he said, is to provide news orgs with data on how their content is used, and as News Exchange gets rolled out, Publish2 is going to play with different variation of analytics and reporting though it may require a manual effort from news orgs using the content. -Vadim Lavrusik

And this tweet from Ryan Sholin sums up what we have to look forward to over the next months:

ryansholin: My job right now is talking to brilliant journalists on the phone all day and show them cool new tools. I love my job.

Intrigued yet? If so, sign up for beta or email contact@publish2.com if you have questions.

More videos from TechCrunch Disrupt:

Watch

live streaming video

from

disrupt

at livestream.com