Fork app for food, friends

Since we just announced our Thanksgivukkah contest tonight, this might be a good time to dual promote a side project I've been working on with Mark Briggs and Scott Falconer: a little app called Fork. It's a simple but awesome app that takes the food porn out of Instagram and Facebook and gives it an actual home. It's meant for people to share photos of the stuff they actually cook in their kitchens. For someone like me (who isn't much of a foodie and doesn't make the most beautiful looking meals), it feels like a safe space to celebrate little victories, judgment free.

The app is really Mark's brainchild, but I've been helping out on the whole concept and design for more than a year now, working closely with him and developer extraordinaire, Scott.   You should read Mark's story about what inspired the whole concept (hint: it was his kids).  Key functionality: You upload photos, choose among filters, add a description and title, then share. You can make lists of favorite meals by adding them to saved folders.

The name "Fork" is intentionally inspired by the concept of code forking. We want people to see what their friends are making and riff off it, creating their own deviations. It has changed how I eat and it's my new favorite app to fire up while I'm browsing around for dinner ideas or aimlessly wandering around the grocery store. (And I'm getting really good at plating my food!)

We had our official launch party here in Seattle at Local 360 in the middle of September, with awesome turnout, including NYT contributing food photographer Andrew Scrivani there to give us photo tips (natural light is the key, folks). Below are photos from the launch party.

So, you should download it. And remember that it's still pretty beta right now, but that you can send me feedback. And you'll be downloading it just in time for the Thanksgivukkah contest! Prizes listed below are pretty cool.

Since Thanksgivukkah won’t happen again for about 70,000 years, we’re celebrating with a food photo contest with our friends at Foodista, What Jew Wanna Eat and the folks behind @Thanksgivukkah. We want to see your best food photos when these holidays collide on Nov. 28. The winning photo will be selected from all photos added to the Fork app and tagged #Thanksgivukkah. The prize package includes: A $200 Whole Foods gift card to (for your next holiday cooking adventure), an ‘American Gothikkah’ Thanksgivukkah poster, a special Fork T-shirt!

We can’t wait to see your creations! More information, including recipes and suggestions, can be found here:

Happy forking!